Our USP: Fuelling Business Growth
Anyone who's worked with a marketing agency before will have been asked, 'What's your USP?'. It's a valid question but hard for many businesses to answer. This might be followed up by 'Why was your business set up?' or 'What's unique about your business'.
But have you ever wondered what your agency's USP is? If they're placing so much importance on these questions, it's only fair they can answer them themselves, right?
We think so.
To kickstart our blog, we wanted to answer this very question. What is our USP?
Our USP
Our USP can be summed up as the following:
'We Only Run Campaigns with A Clear Judge of Success.'
But what is 'success'? We define it as having a direct impact on sales. This could be physical sales on an e-commerce site, enquiries from a campaign landing page, data capture through a lead magnet, or increased brand trust (not brand awareness. Awareness doesn't mean your customer buys. Trust makes people buy).
For businesses to be successful, they need a consistent, repeatable way of generating sales. And marketing is the method of feeding a company those sales. This is the core principle we created our agency on. It’s our ‘Why’. To fuel business growth through marketing.
Embracing this philosophy sits at the heart of everything we do. Recognising marketing is not a promotional tool but the catalyst that ignites sales, fuels business expansion, and orchestrates an enduring revenue generation cycle.
With this in mind, we've built an ethos that every campaign, strategy, and activity must be tied to the tangible outcomes our clients want to see.
Marketing as an Investment, Not an Expense
John Wanamaker famously said, 'Half the money I spend on advertising is wasted; the trouble is I don't know which half.' This is a sentiment many businesses share. They know marketing is needed but feel much of it could be better spent. They see marketing as an expense or a risk they must partake in because everyone else is, and besides, what else can they do?
But what if this wasn't the case? What if you only ran campaigns where you could clearly judge if success had been achieved? And what if success was not simply a 'yes' or 'no' answer but a sliding scale? Wouldn't that change your marketing efforts from an expense to an investment?
This is what we aim to achieve with our strategies. That doesn't mean every campaign is a success. It does mean we can quickly say what does and doesn’t work, though. And it also means we get to see what works vs. what really, really works.
Cultivating a Symbiotic Relationship: Marketing as a Revenue Generator
By encouraging our clients to visualise their desired outcomes and quantify their marketing investments, we foster a symbiotic relationship wherein marketing ceases to be an isolated endeavour but an integral driver of business success. The Perpetual model champions the idea that with each revolution of the marketing wheel, there is an exponential surge in revenue, fostering sustained growth and unwavering brand vitality.
In this way, Perpetual isn't merely a name; it is a testament to our commitment to deliver continuous, never-ending success for every business that entrusts us with their marketing activity. As we move forward, we invite you to join us in embracing the Perpetual momentum where marketing transcends mere campaigns and transforms into an engine of business triumph.
