Google Ads
Supercharge sales the smart way with our specialist Google Ads support.
Do you need instant traffic to your site?
Get your products and services noticed online with our expert Google Ads services, designed to deliver real results with minimum spend.
Raise your profile (and revenue) with Google Ads.
Our dedicated Google Ads management service offers flexible, specialist support for all businesses looking to increase revenues with PPC from the internet’s most popular search engine. Google experiences higher global traffic than other search engines, making it one of the most important platforms businesses can take advantage of.
With competition fiercer and attention spans shorter than ever before, Google Ads are an essential tool for driving targeted traffic and achieving business goals through increased online visibility. At Perpetual10, we have over 17 years of experience managing successful Google Ads campaigns for clients big and small, focusing on maximising returns for more efficient marketing activity that delivers the results you need.
What is Google Ads?
Google Ads is a powerful pay-per-click (PPC) advertising platform that connects businesses with potential customers across Google’s vast network. It allows your business to appear prominently in search results, on YouTube, within Google Maps, and on millions of partner websites. Designed for maximum flexibility, Google Ads offers various ad formats to suit different goals and industries, including Search Ads, Display Ads, Shopping Ads, Video Ads, and App Ads.
Search Ads are text-based and appear at the top of Google search results when users search for relevant keywords. These ads are ideal for driving targeted traffic and connecting with users actively searching for what you offer. On the other hand, Display Ads use images or banners to build brand awareness and target audiences while browsing the web.
One of Google Ads' biggest strengths is its precision targeting capabilities. Businesses can customise their campaigns to reach audiences based on location, demographics, interests, and even previous interactions with their website (remarketing). With real-time analytics, advertisers can track campaign performance, optimise spending, and make data-driven decisions to improve results.
Importance of Google Ads
Google Ads play an essential role in increasing visibility online for all kinds of companies – from eCommerce stores and service-based businesses to hospitality and B2B brands. Alongside organic SEO, Google Ads are often necessary to establish essential routes to market - especially for online retailers and service providers.
Google Ads provide almost instant visibility, precise targeting, and measurable results. They also help companies reach their target audience more effectively, increase conversions, and maximise ROI.
PPC is an impactful tool that helps to supercharge your online sales and lead generation. But the challenging nature of setting up and running ads successfully means that expert support is necessary for most companies. From overspending and uninspiring creative to targeting the wrong keywords or audience, it’s easy to get it wrong – which is why professional management and guidance is often essential.
Our Google Ads Services
We offer a variety of Google Ads Services which can be tailored to suit your unique needs.
Setup and Management
Successful ads start with firm foundations. This requires the correct steps are taken during the setup including keyword research, campaign segmentation, ad creation, audience targeting, and selecting the best landing page to drive traffic to for each Ad Group.
Keyword Optimisation
We implement our unique, in-depth process for conducting comprehensive keyword research and optimising keyword bids to ensure your ads show up in the right place at the right time.
Ad Copywriting
Ads only have seconds to capture the attention of potential buyers, so what you say (and how you say it) counts. Our expert copywriters craft eye-catching content to attract clicks and conversions.
Ongoing Monitoring
In addition to daily checks and tweaks, we conduct regular weekly reviews of keywords, ad copy, landing page performance, and audience performance - all to achieve your desired goals.
Targeting & Segmentation
Audience clarity is crucial when running ads – so we conduct thorough research and use dedicated targeting options such as location, demographics, interests, and remarketing to reach the right audience.
Budget Optimisation
We carefully manage bids and optimise budgets to maximise ROI and ensure cost-effective ad spending. This often means moving budgets from poor-performing areas to high-converting ones and highlighting where an additional budget would deliver a strong ROI.
Our Process
Initial Consultation
Whether it’s your first time or you’ve struggled to see results from PPC in the past, all Google Ads support starts with a detailed consultation to understand your goals and current Google Ads status.
Campaign Strategy Development
A clear strategy is essential to secure a steady stream traffic and sales with the lowest possible spend. We develop a custom Google Ads strategy for each client based your initial consultation, budget and objectives.
Monitoring and Reporting
We don’t just post ads and leave them running; we proactively monitor the progress of your promotional activity to ensure that we’re staying on track and securing maximum ROI. Ongoing monitoring, reporting, and optimisation are essential for Google Ads campaigns to ensure continuous improvement.
Implementation
We implement your tailored ads strategy based on your current situation, industry, and audience data, including full campaign setup and ad creation.
Google Ads FAQs
Here are some of the most common questions and answers we receive related to Google Ads management. If you don’t see the answer to your question here, please get in touch for tailored advice.
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It’s not possible to predict exactly how long it will take to see results – as this depends on various factors such as the type of business you have and competition. But with the right support you should start to see results fairly quickly once your ads go live – sometimes as soon as within a couple of weeks or days with the right set up.
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Google Ads campaigns do require sufficient funds to see substantial results and the exact amount of money required varies based on your business and goals – but we’ll discuss costs during your initial consultation to determine a sensible budget. You’ll also need to factor in the cost of professional management on top of your ad spend which can vary again depending on the size and nature of your company and what you’re looking to achieve – but this pays for itself in the long run. It’s easy to waste money quite quickly without expert support, but a professional approach ensures that thorough testing takes place your ad spend is increased incrementally to reduce waste.
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We carefully monitor your campaign, with analytics frameworks set up from the start to enable us to proactively analyse ad activity. Google’s innovative Analytics Suite enables us to see how your ads are performing in real time and track pages, products and keywords to ensure everything’s staying on track.
We’re Here To Help.
If we sound like an agency you’d like to work with we’d love the opportunity to speak. All you have to do is decide how you’d like to contact us!