Google Shopping
Get your products noticed with our Google Shopping service.
Sell Smarter, Sell More
Boost your online store's sales and visibility with our expert Google Shopping support. We specialise in creating tailored strategies that connect your products with high-intent shoppers actively searching for items like yours.
With our support, you'll maximise your return on investment, drive consistent traffic, and turn clicks into conversions, all while maintaining full control over your budget.
Smart Strategies for More Sales.
Google Shopping is now an essential tool for eCommerce brands – it’s one of the most effective ways to drive targeted traffic and increase sales for online stores. A whopping 76% of search ad spending takes place on Google’s dedicated retail space, which serves as a discovery platform for 49% of online shoppers. The way we browse and buy products has changed beyond recognition, and with Google Shopping at the centre of contemporary consumer behaviours, businesses must implement a solid strategy ensuring they are seen and stay front of mind.
At Perpetual10, our dedicated knowledge and extensive experience working with Google enable us to create and run highly effective ad campaigns on behalf of our clients. Our expertise and successful track record in optimising campaigns enable us to deliver Google Shopping management services that drive real and significant growth.
What is Google Shopping?
Google Shopping is a self-defined ‘product discovery experience’ powered by the world’s number one search engine, which has been designed to make product research and location easier than ever before. It’s now instrumental in getting in front of target consumers – the ultimate definition of being in the right place at the right time. Google’s Shopping platform creates an immersive and user-friendly consumer experience which blends seamlessly with its other services, enabling users to easily search for and buy the products they love. A targeted and well-executed Google Shopping strategy can significantly boost online sales through showcasing products to interested buyers at the moment they are searching for them.
Importance of Google Shopping for eCommerce
Brands that prioritise Google Shopping as a platform enjoy many versatile benefits. It delivers unrivalled product visibility and the ability to attract relevant, highly qualified sales through targeted, search-driven strategies. Google Shopping ads enjoy enhanced prominence in search, displaying products directly in search results that appear above standard ads.
It also integrates with Google Ads and eCommerce platforms such as Shopify to help you consolidate your promotional efforts and more easily maximise reach and ROI.
In an increasingly saturated online marketplace with shorter attention spans and more choices for consumers than ever, Google Shopping provides a crucial competitive advantage that delivers elevated click-through rates and conversions. However, this is only possible with consistent planning and a dedicated approach to leveraging rich product imagery, detailed information, and accurate and optimised product feeds to ensure visibility and sales. A well-thought-out approach and professional support are key to navigating the Google Shopping process effectively.
Our Google Shopping Services
Our Google Shopping Services are versatile, flexible and tailored to your unique needs and goals. Whether you’re launching your brand on Google Shopping for the first time or need to uplevel your current strategy, our specialist support suits businesses of every size.
Product Feed Optimisation
Using a holistic analysis that includes audience and competitor insights, we proactively optimise your shopping feed, ensuring accurate product descriptions, eye-catching, high-quality imagery, and persuasive pricing to encourage click-throughs and conversions.
Campaign Management
We carefully manage your campaigns to maximise ROI at every turn, from budget allocation and bid management to targeting. A key metric we always monitor is your ROAS, or Return On Ad Spend. Before starting any campaign, we’ll agree a target ROAS that proves success.
Product Categorisation
Effective product categorisation is crucial for enhancing search results and ensuring more accurate and qualified sales. We employ tailored strategies to categorise products dynamically within Google Shopping to increase relevance and drive sales.
Our Process
Initial Setup and Audit
Before work begins, we conduct a thorough audit of your existing Google Shopping setup and product listings. If you’re working with Google Shopping for the first time, we’ll carry out extensive audience and competitor research prior to the strategy development stage to get a clearer picture of what’s required to secure the best results.
Strategy Development
Based on audit findings and your unique business objectives, we develop a customised strategy tailored to deliver maximum reach and enable a consistent and sustainable stream of revenue. We follow our tried and trusted process as a foundation customised with bespoke features based on your current situation and requirements.
Monitoring and Reporting
We provide clear, tailored reports with key metrics like impressions, CTR, CPC, and ROAS. Our expert analysis highlights performance by product and audience, offering actionable insights to optimise campaigns. Delivered regularly, our reports ensure transparency, helping you stay informed and make data-driven decisions to maximise your Google Shopping success.
Ongoing Optimisation
Once your Google Shopping feed is live, we’ll continually test and tweak our approach to ensure that your products are properly targeted and seen by the right people. Ongoing management and optimisation are essential to improving results and adapting to market changes and shifting algorithms.
Google Shopping FAQs
Here are some of the most common questions we receive about Google Shopping. For more information or tailored advice, please contact us directly.
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Most eCommerce stores can benefit from Google Shopping – but we’ll speak to you before work begins to make sure it’s a good fit for your business. During the consultation stage we’ll also review factors such as competition for similar products and offerings so that we can give you an idea of what type of results you can expect to see from Google Shopping and how quickly you will start to see sales come through.
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Success on Google Shopping is influenced by a number of factors both online and offline. Google’s guidelines, competitor profiles and keywords can all impact results, as well as your brand’s current position and visibility. An often overlook consideration, however, is your average basket size. We find most businesses succeed when their average basket size is over £30. Anything lower than this will struggle to see a ROAS of more than 3.
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Results vary between different products and brands and depend on a variety of elements including your current set up – but Google Shopping can produce results in a fairly short space of time, especially compared with organic SEO on its own.
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Google Smart Shopping combines shopping and display campaigns to optimise results. This offering enables eCommerce brands to reach as many customers as possible whilst also gathering data which enables a more automated, sustainable campaign management.
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Google Search is wide-reaching and can be used by all different kinds of businesses to connect with more people. Google Shopping is geared towards product-based businesses selling physical or digital items.
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Google Shopping is completely free to join and set up, and with proper management you can increase visibility using organic techniques. There is also the paid option however, which helps you to reach more target customers. This of course requires a spend and will need a dedicated budget allocating to it, so it’s important to consider what funds are available and whether this is the best way to allocate them.
We’re Here To Help.
If we sound like an agency you’d like to work with we’d love the opportunity to speak. All you have to do is decide how you’d like to contact us!