Linkbuilding Services
If you need to improve your online visibility and optimise your site, our linkbuilding services could bring you the results you need.
Is a lack of quality links letting your site down?
If you're struggling with poor visibility and slow sales, our linkbuilding service can help you to get the attention and engagement you need.
High-quality backlinks are one of the essential ingredients of good SEO and domain authority. So if you're not actively linkbuilding or don't know where to start, this could be the issue that's holding you back. With over 17 years of SEO experience and a track record of inspiring case studies from happy clients, our friendly team of experts can help you establish authoritative and relevant backlinks to uplevel your site's success.
What is linkbuilding?
Linkbuilding is an SEO technique that involves securing links from other websites that direct users to yours. Although the introduction of new elements has arguably reduced its importance in recent years, it's still considered a critical component for higher Google rankings. It's also considered one of the more challenging aspects of SEO. These two factors mean site owners often neglect linkbuilding, presenting a real opportunity for those prepared to engage with it.
You will find many different types of links within a site. Still, they typically fall under two categories – internal and external. Linkbuilding is concerned with outbound links on other sites that point to your site. It's not just the quantity that counts, however. The quality of inbound links to your site also plays a critical role. Getting this right involves an in-depth understanding of link equity, the value given to certain links by search engines, and your competitor's Domain Authority. So specific expertise is very often needed to see results.
The importance of quality backlinks
Once upon a time a backlink was a backlink - but as things evolved it became apparent that not all were created equal. A link from a trusted, high-authority site has significantly more impact than a link from a spam source. Now it's a case of quality over quantity, with good backlinks improving search engine rankings and increasing organic traffic through establishing credibility, trust and relevancy. Backlinks also offer a direct traffic source to your site, provided they are well thought-out and carefully sourced.
Low-quality backlinks tend to look like fake or artificial sites, spam, forced associations, or are completely irrelevant to the content of your site and your business. By contrast, high-quality backlinks make sense and come from reputable, valuable sources. Sourcing, vetting, and securing these backlinks is no easy feat, which is where our specialist linkbuilding service comes in.
Our Linkbuilding Services
We provide a complete range of linkbuilding services, so you can select priority areas or request a bespoke plan. We also support you with site optimisation from start to finish.
Backlink Analysis
Before work starts, we perform a comprehensive analysis of your existing backlink profile. This gives us an idea of your current situation and how things can be improved. We’ll assess your current Domain Authority, spam or toxic links that could be holding you back, and any good quality links that could be enhanced to make them great quality backlinks.
Competitor Analysis
Competitor analysis is quite crucial when it comes to effective linkbuilding – both to investigate how competitor sites may be outperforming yours and to understand where poorly performing sites are falling short. This allows us to put together a bespoke master plan based on your business and sector and clearly identify potential linkbuilding opportunities.
Outreach
Reaching out to authoritative websites for link placement is often a sticking point for many companies who don't have the contacts to make connections easily. At Perpetual10 this is one of our specialties, and our clients benefit from the extensive network of long-term relationships with industry influencers and webmasters we've built up over the years.
Social Media
We leverage social media to promote your content, enhancing visibility and engagement. This strategy encourages natural link acquisition as users share and reference your content across various platforms.
Content Driven Links
There's a natural crossover between content and linkbuilding and we use this to your advantage, creating high-quality, link-worthy content to attract attention from authority sites from guest posts and infographics to case studies and guides.
Broken Linkbuilding
Productive backlinking is proactive, and we go a step further than most. We identify broken links on relevant websites and suggest your content as a replacement to help build momentum, even if you're starting from scratch.
Our Linkbuilding Process
As SEO experts, we know what it takes to establish your site as an authority through intelligent linkbuilding techniques. Our strategy is tailored to each client and their specific needs, but follows our tried and tested formula for success.
Research and Strategy Development
The first step in the linkbuilding process is thorough research – including an in-depth evaluation of your site's current status and where your pages rank for target keywords. Using this intel, we develop a customised linkbuilding strategy for your site.
Outreach and Content Creation
Once we have a strategy in place, we begin to connect with and source links via our unique outreach process, whilst also starting to create dedicated linkbuilding content like blogs and landing pages.
Reporting and Analysis
Throughout the process you'll receive regular reports on the progress and success of our linkbuilding efforts, with clear, jargon-free communication at every step of the way.
Implementation and Monitoring
During implementation, we're focusing on incremental actions while continuously monitoring progress to proactively build an efficient strategy in the shortest amount of time.
Linkbuilding FAQs
Here are some common questions and answers related to linkbuilding. For tailored advice or to ask a different question, please contact our team.
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Like most things with SEO, it's not always possible to predict exactly how long it will take to see results, as this depends on Google's algorithm, when it next crawls the sites with your links on them, and competitor activity. It's also important to remember that SEO is holistic by nature – so how soon you see results largely depends on whether you are getting it right across the board - not just with linkbuilding. With consistent effort, you should begin to see results within three to twelve months, depending on the state of your site's SEO at the beginning and other factors such as competition and algorithm updates.
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We carefully select and vet sites on an individual client-by-client basis to ensure relevant and genuine backlinks. We target a blend of high and medium authority, authentic sites in line with your brand, keywords and search terms.
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Our meticulous vetting process ensures that only the best backlinks are used on client sites. Our holistic strategy also helps your site to organically attract genuine, high-quality backlinks by focusing on engaging content and implementing best-practice technical SEO techniques.
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Directory links used to be more effective than they are, but they sometimes still have a place within a linkbuilding strategy, depending on your brand and requirements. Specific directory sites hold some authority, but many are now categorised as spam and could, therefore, harm rather than help your SEO strategy. The switch from quantity to quality applies here, too, so where directory links are used, they need to be carefully sourced to ensure reputable, relevant and niche-specific connections.
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In short, no. As the name suggests, a link exchange can involve a two-way connection. Sites that try this typically see the action actually hurts their SEO. Again, this depends on your specific requirements and situation, but there are some links which are best designated as no-follow for a variety of reasons related to both your linkbuilding strategy and your wider SEO. It's useful to remember that, ultimately, the algorithm is designed to enhance user experience, so as a general rule of thumb, it's advisable to only reciprocate links where there is relevancy and genuine value to the end user.
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If we sound like an agency you’d like to work with we’d love the opportunity to speak. All you have to do is decide how you’d like to contact us!