Manchester Technical SEO Agency
SEO is more complex than ever before – and the digital marketplace has never been more competitive. In this increasingly crowded online space, technical SEO is now an essential tool for businesses that need to get noticed.
75% of searchers don’t scroll past the first page.
Without specialist support to optimise your site, you could be getting missed by thousands of potential customers each day. Our no-nonsense technical SEO support focuses on best-practice techniques that deliver real results.
Tech SEO also benefits other marketing strategies, such as reducing your PPC campaign's CPC and improving conversion rates through increased page speed.
Technical SEO at a Glance From Perpetual10
Technical SEO is an essential resource businesses should utilise to maximise their online presence and improve visibility. Although Google and other search engines increasingly focus on quality content, many websites are being let down by missing or malfunctioning fundamental elements essential for higher rankings. Tech SEO addresses these key aspects to ensure your site is optimised for search engine algorithms, ensuring that your customers can easily find you.
Technical SEO is not just a standalone strategy, however, but a collaborative effort that works best when combined with other SEO strategies, such as content optimisation and link building. It's a team effort to enhance your online presence.
In a nutshell, we treat tech SEO as the reliable foundation of all other SEO work. SEO can be complex with ever-changing algorithms. But despite the constantly changing nature of the digital landscape, the technical aspect of SEO is the one element we have almost 100% control over. So it's important to take advantage of this by optimising it as much as possible.
The benefits of technical SEO are diverse and don't just impact your search rankings - they support your almost all digital marketing activity. For instance, sites with faster load times typically experience better conversion rates, whilst well-optimised landing pages can improve PPC performance via higher quality scores. This enables existing promotional efforts to work smarter, not harder, and helps you maximise marketing budgets.
What is Technical SEO?
Technical SEO is a specialist type of SEO that focuses on the many small yet significant aspects of a website's operation and performance. This branch of SEO addresses essential elements within your site's internal structure, some of which are hidden from view, involving a blend of UX features and backend fixes for various concerns, including site speed, mobile-friendliness, structure, and schema markup. We ensure that search engines can crawl, index, and interpret website content effectively by paying attention to these often-overlooked technical aspects.
Due to these various key components, and because each website has different needs, every technical SEO project is unique.
So, how do you know if you need tech SEO? Poor visitor numbers, high bounce rates, and low conversion stats are good indicators that your site's SEO is sub-optimal. But there may be other signs, such as duplicate content, broken links, crawl errors, or a lack of mobile-friendliness.
Technical SEO aims to lay the foundation for successful organic search performance, so it's a strong starting point if you're investing in SEO for the first time or want to upgrade your current SEO activity.
Our SEO Tech Audits
Technical SEO is a multi-step process which begins with a thorough analysis of your site. Whether you're a start-up or have an established online presence, we'll conduct a full audit to establish the current status of your website. We perform these comprehensive audits to identify all technical issues impacting your company's online visibility. A little like an MOT, our tech SEO reports provide a checklist of what's running well and flag up anything that needs to be fixed. Our process has been developed using our extensive experience in technical SEO, and we implement a blend of specialist tools and techniques, each designed to give us a clear picture of how your site is performing and where it could be improved based on specific search engine criteria.
Site Structure and Navigation
Site structure is crucial for SEO and selling online – but it's often overlooked. Your site's structure and navigation are important for user experience and supporting search engine crawling activity. As a business, you want to make it as simple as possible for visitors and search engines to explore your site and see what you have to offer. To satisfy the likes of Google, website content needs to be organised logically and hierarchically to facilitate easy navigation.
On-Page Elements
Optimisation of on-page elements such as meta tags, headings, image alt attributes and URLs is an ''easy win'' for many websites, which in turn improves search visibility for relevant topics. On-page elements vary depending on your site's unique design and layout – and many are invisible to your end user. Behind the scenes, though, they play a vital role in influencing search engine rankings and user engagement, and they all must speak the same language to make sense to search engine bots.
Site Speed Optimisation
We can do many things to optimise page load speeds to enhance user experience and level up search engine rankings – from compressing images to minifying CSS and JavaScript files. Using various best-practice optimisation techniques, our dedicated teams assess and improve website load speeds for every page, focusing on critical factors that can contribute to slower site functioning, such as speed, server response time, image optimisation, code minification and browser caching.
Keyword Optimisation
Each page should be optimised for the most relevant search term. We adopt a holistic and targeted approach to keyword optimisation, conducting in-depth research to identify relevant keywords before incorporating them strategically into on-page elements. From crafting compelling page titles and descriptions to optimising heading tags, URLs and image alt attributes. Our comprehensive strategy implements advanced techniques to ensure that every single aspect of your site is keyword-optimised.
Schema Markup
Schema markup is a structured data language that helps search engines understand web page content more accurately. Whilst not as critical as it used to be, higher visibility can be down to small margins. So, paying attention to and optimising schema markup can be the little nudge that gives you an advantage over competitors. Based on your website's goals and the type of content shared, we will identify opportunities to implement schema markup for accelerated growth.
Mobile-Friendliness
With 95.8% of users accessing websites via a smartphone device, mobile-friendly design is absolutely essential. Our tech audit will asses your sites mobile-friendliness, identifying issues and weak spots along the way. This includes reviewing mobile-responsive design, fast loading times, and intuitive navigation. Once an assessment has been carried out, we can begin to implement a strategy developed specifically for your site that aligns with best practices for mobile-friendly website development, such as responsive web design techniques, optimising viewport settings, and prioritising content for mobile users.
Technical Issue Resolution
Our experts begin by diagnosing and resolving common technical issues, such as broken links, crawl errors, duplicate content, and server errors. With a dedicated process for prioritising and addressing technical issues based on their severity and impact on website performance, we can provide a comprehensive agile solution as well as collaborating with web developers, designers, and other stakeholders to implement technical fixes and improvements.
Indexation and Crawling
Search engines use a process known as crawling to ''read'' sites and gather essential data. As such, they must be able to crawl and index all relevant pages if we are to maximise visibility in the search engine results. Common issues affecting crawling and indexation include broken links, crawl errors, and blocked resources – all of which impact your ranking and overall visibility online. A well-crawled and indexed website offers a variety of valuable benefits, including better search engine visibility, increased organic traffic, and improved user experience.
Security
Site security is a critical component of technical SEO, as search engines prioritise secure websites due to users trusting them more. We ensure your site uses HTTPS for secure communication, address any security vulnerabilities, check your server’s protocols are up to date, and ensure all certificates are registered to the correct names. By enhancing your site's security, we boost its credibility, user trust, and search engine rankings.
Benefits of Technical SEO
The results of technical SEO speak for themselves, as there are many far-reaching benefits it can bring, including improved search rankings, better user experience, and increased website traffic. It's also absolutely essential to ensure that other SEO and digital marketing efforts can deliver maximum ROI, so it's best to start with technical SEO before investing in anything else.
Key benefits of investing in technical SEO services for website owners and businesses include:
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Technical SEO optimisations can significantly improve website visibility in search engine results pages (SERPs) and increase organic traffic. They can also correct issues that can negatively affect user experience and conversion rates.
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Technical SEO improvements such as faster loading times and mobile-friendliness can enhance overall user experience and reduce bounce rates, resulting in improved ROI and accelerated growth.
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Technical SEO enhancements can lead to better website performance metrics, such as higher conversion rates, longer session durations and lower page abandonment rates. These metrics themselves positively impact SEO, indicating to search engines that your site is relevant and engaging.
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Strategies focused on technical SEO ensure that search engine bots can crawl and index website content more quickly and efficiently, leading to better search engine visibility and more comprehensive indexation, which offers more opportunities to get in front of your target customers.
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Although technical SEO is essential to any company's SEO toolkit, many brands must catch up or experience stunted growth due to outdated or insufficient SEO support. Technical SEO can give businesses a competitive edge by improving website performance, user experience, and search engine rankings compared with competitors.
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You want your website to work smarter, not harder, delivering incremental growth over time. Technical SEO efforts can help maintain and improve website performance now and in the future, ensuring long-term sustainability and continued growth.
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From increased organic traffic to improved conversion rates, the many benefits of technical SEO translate into tangible ROI for businesses, ensuring they can reduce their spend or reinvest to supercharge growth as they grow.
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