Manchester eCommerce SEO Agency
Driving Sustainable Growth and Maximising Online Visibility for Your eCommerce Store. Our expert team delivers tailored SEO strategies that boost traffic, increase conversions, and give your brand the competitive edge it needs to thrive in a crowded marketplace.
Boost Sales, Dominate Search, and Build Long-Term Success with Expert eCommerce SEO
Supercharge your eCommerce store’s organic sales and secure sustainable growth for your brand with specialist SEO support from Perpetual10. Our tailored approach ensures your products and pages are optimised to not only attract more visitors but convert them into loyal customers. Whether you're looking to dominate local searches or expand globally, we provide the strategic SEO expertise needed to ensure your store stands out in an increasingly competitive marketplace. We’ll help you build long-term visibility and trust, setting the foundation for sustained growth and profitability.
Is your eCommerce Store Struggling to Get Noticed?
More people are choosing to buy online than ever before – and with increased demand comes fiercer competition. Dwindling traffic, high bounce rates and low conversion numbers are some of the most damaging issues eCommerce sites face. The remedy is consistent and carefully implemented SEO – but eCommerce sites require specialist support to ensure optimal online visibility.
How often did someone search for your products via Google today? Did they see your products or visit your site? How many other brands offer similar products or sell more than you do simply because they’re in the right place at the right time? Visibility (or lack of it) can make or break an eCommerce brand – so getting proper SEO support is a priority. As SEO specialists, we understand the uniquely multi-faceted approach needed when supporting eCommerce sites to enhance visibility and footfall – from local retailers to global sellers.
Importance of eCommerce SEO
As over 33% of consumers prefer to shop online, eCommerce has never been more competitive. It’s now possible to buy pretty much anything with just a few clicks, but for brands, the amount of choice and overwhelming number of outlets buyers can choose from can be bad news. Most start with a search to find the products they’re looking for, and with such a crowded marketplace to contend with, it’s crucial for companies to stand out in search engine results. Over 82% check prices and compare products online even before making an in-person purchase, so a robust eCommerce SEO strategy is also essential for physical retail stores.
Effective eCommerce SEO has many versatile benefits for online retailers – securing higher rankings, increased organic traffic and improved conversion rates. With memorable customer service and journey more crucial than ever to ensure repeat sales, SEO supports and enhances user experience, helping brands build trust and deliver a better service to potential clients. Personalisation is another contemporary aspect of the purchasing process – and reaching your audience across an increasingly vast number of touchpoints makes getting in front of the right people on the correct platforms much more complex.
What is eCommerce SEO?
eCommerce SEO is a specialist type of SEO support dedicated to helping online stores uplevel traffic and sales. The eCommerce industry is worth $25.93 trillion globally – and with competition fiercer than ever, brands need increasingly targeted support to stand out from the crowd. eCommerce SEO has several unique aspects that differentiate it from general SEO, from optimising product and category pages to developing a smoother site structure – enabling products to reach more people and ensuring your site attracts key audiences.
Through targeted techniques and an understanding of each store’s intended audience, eCommerce SEO helps to increase visibility, attract augmented levels of traffic and boost sales whilst building and securing a more substantial profile, helping online stores achieve sustainable growth.
Our eCommerce SEO Services
We offer a comprehensive range of eCommerce SEO services that are designed to meet the unique needs of your online business. Whether you're looking to improve product visibility, optimise your site structure, or drive more organic traffic, our services are fully customisable to suit your specific goals. At Perpetual10, we take a tailored approach to ensure that every strategy we implement aligns with your business objectives, helping you achieve sustainable growth and long-term success.
Keyword Research
All SEO work begins with thorough and comprehensive keyword research. This enables us to identify essential search terms for which your products and site need to rank. We also conduct detailed surveys of competitor sites and key terms for your sector, focusing on targeting high-intent and long-tail keywords for maximised reach.
On-Page Optimisation
Once we’ve determined what we’re targeting, we get to work optimising all pages on your site. When it comes to eCommerce sites, this can be a significant undertaking that involves fixing and uploading large volumes of data, with potentially huge numbers of product and category pages that require optimisation.
Technical SEO
Technical SEO for eCommerce sites requires a specific process. The nature of these sites means many pages can be based on a single template, with structural and pagination issues and product variations resulting in content duplication. This can cause a single issue on one template to be duplicated hundreds of times.
Content Strategy
Adopting your tone of voice (or creating one to suit your brand), our copywriting team crafts and optimises captivating content to attract and engage your customers. Our content strategy is holistic, from inspiring category and product descriptions to imaginative brand stories. It applies to all pages and incorporates blogs, buying guides, and other content types to support SEO efforts and other sales strategies.
Linkbuilding
Linkbuilding still plays an important role in enhancing eCommerce SEO. We implement several best-practice strategies for building high-quality backlinks, focusing on earning links from authoritative sites to raise rankings and build site authority securely and sustainably. This may also involve identifying any existing links that are not serving your site or may currently have a detrimental effect on your site’s SEO.
Analytics and Reporting
Any type of marketing must be measurable to determine your return on investment. We track and measure the success of our SEO efforts daily, running regular reports so we can share your site’s progress with you in real time. Where necessary, analytics serve as a guide for the continuous development of your site’s SEO as it grows and evolves, enabling us to refine and improve SEO strategies responsively.
Our Process
We follow a unique, tried-and-tested process for all our eCommerce clients, formulated on years of experience and our expertise in eCommerce. Each approach is tailored to your store’s unique requirements, audience and sector.
Initial Consultation
The process begins with a detailed consultation and thorough site audit, which help us understand your specific needs and current SEO status. During this stage, we’ll also listen to your current and future goals, learn more about your offering, and get to know your target audience to help us better understand how we can help you.
Strategy Development
We don’t do one-size-fits-all SEO – we develop a customised SEO strategy based on our audit findings and client goals. This is even more crucial when it comes to eCommerce SEO, as it enables us to make a larger impact within your sector and target market.
Implementation
We follow a trusted process to implement the unique SEO strategy we develop for your eCommerce brand, including on-page, off-page, and technical optimisations. You can just leave it all with us – but our team is on hand to support you at all times and can answer questions or provide support where needed.
Monitoring and Adjustment
In the world of eCommerce, things can change quickly, so we’ll continuously monitor your site’s progress to determine how well it’s performing and where things may need to be tweaked or improved. This enables us to make adjustments responsively, ensuring continuous growth and adaptation to algorithm changes, which avoids dips or interruptions in traffic (or costly slumps in sales).
FAQs
Here are some of our most frequently asked questions about on-site content creation and optimisation for eCommerce sites. If you don’t see your query here, please get in touch with our team for tailored advice.
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It’s difficult to determine exactly how long it will take for you to see results from SEO – as this varies depending on factors such as the current state of your site and keyword competition. eCommerce brands usually start to see an uptick in traffic and conversions within 3-6 months, but we’ll share our projections with you based on your specific situation following an initial audit.
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We use the same techniques for both eCommerce SEO and regular SEO – but for companies selling online, we also introduce targeted techniques to help improve reach and results. This can include focusing on product placement, site navigation and category page content to improve visibility and sales. Dedicated SEO is important for eCommerce brands in order to cut through the noise online and consistently stay ahead of the competition for a steady stream of sales and stronger incremental growth.
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As with all our SEO support, we set up detailed analytics on your website to ensure we can track the progress of our efforts and monitor how well your site is performing. These analytics give us an overview and more in-depth impressions on different elements of your site’s SEO and user activity, so we can pinpoint specific areas in need of improvement both from a technical perspective and in terms of customer journey. Rather than simply checking in on a monthly basis and running a report, we proactively analyse each element of your eCommerce SEO strategy to determine what’s working well and where things could be improved. This enables us to fine-tune our approach in real time, so you can see better results faster.
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SEO isn’t just worth it for eCommerce sites – it’s absolutely essential. In order to ensure sufficient sales to fuel growth and maintain sustainable source of income. An eCommerce site needs dedicated SEO support, especially if your product has a wide audience or numerous competitors. As Google’s algorithms continuously shift and update, eCommerce brands need specialist support to help them to stay visible and relevant to target consumers. Without dedicated SEO in place, eCommerce brands can easily get left behind.
We’re Here To Help.
If we sound like an agency you’d like to work with we’d love the opportunity to speak. All you have to do is decide how you’d like to contact us!