SEO Audits
Get a clear view of how your site’s performance could be improved with our comprehensive SEO audits.
Do you need to get more from your site?
If you’re unsure whether SEO can help your site, you’re struggling to make sales, or you're dealing with low traffic, then our SEO audit will bring you the clarity you need to turn things around.
If you’re struggling to get noticed online, an SEO audit is the first step
Is poor online visibility affecting your business growth? Could you be reaching more customers more efficiently? The complex world of SEO often throws up many challenges, and it’s difficult to navigate without expert support.
This is where a specialist SEO audit becomes an essential tool, offering invaluable insights into exactly how your site is performing. An SEO audit provides a holistic review of all SEO considerations, providing a detailed and simple-to-read summary of where your site is going well and where it’s falling short – and what we recommend to remedy it. A comprehensive audit is also crucial to identify your website’s strengths, weaknesses and opportunities for improvement.
As experts in SEO, we understand exactly what your site needs to get noticed and start delivering tangible ROI for your business. Whether we’re asked to provide a standalone assessment or need to understand the current state of your site before we begin to work together, our experienced and knowledgeable team provides detailed and actionable SEO audits to help you start seeing the results you need.
What is an SEO Audit?
An SEO audit is a bit like an MOT for your car—except we’re getting under the skin of your website and evaluating the unseen aspects that form part of the overall impression search engines receive when ranking your site. Our comprehensive and detailed SEO audits assess off-page and on-page elements, technical SEO, and content.
The scope of an SEO audit is vast, as it will review all aspects of a website’s SEO performance, including backlink strength, existing rankings, existing organic traffic, tech SEO performance, site speed, existing content value, and meta data optimisation.
Unlike a basic technical SEO audit, a comprehensive SEO audit looks at all areas of SEO, including tech SEO, but also encompasses other important areas such as content, user experience, and site structure.
Importance of an SEO Audit
Clarity is key when selling online – so you want to know exactly what’s holding you back and where your resources are best deployed before work starts. Companies can easily waste thousands on SEO, delivering underperforming to no results simply because their strategy doesn’t target the key areas where their site is falling short.
As a complete and thorough evaluation of the current status of your website, comprehensive SEO audits offer a full overview of the site's weaknesses and where it's strong. This provides a more detailed roadmap and a bespoke plan rather than a generic 'one-size-fits-all' approach that leads to wasted time, money, and effort. An SEO audit is also invaluable in uncovering hidden issues and optimising overall website performance, removing the blocks which could be holding you back from enhanced visibility and affect the profitability of your site.
Although most sites only undergo an SEO audit once or twice in their lifetime, supplementary SEO audits at regular intervals are one of the best ways to stay competitive and adapt responsively to algorithm changes and industry developments, avoiding peaks and troughs in traffic and revenue.
Our SEO Audit Services
Our SEO audit service is extensive and inclusive of all key elements of your site - but we also offer bespoke support to all our clients based on their specific needs. Key elements of our auditing service include the following.
Technical SEO Audit
The unseen, technical aspects of SEO can have a significant impact on your site’s visibility – and specialist knowledge is needed to assess and detect issues and shortcomings. Our expert team analyses all tech SEO aspects of your site to determine where they may be falling short including site speed, mobile-friendliness, crawlability, and indexation.
On-Page SEO Audit
Many businesses don’t realise that each individual page performs independently but also collectively impacts the site as a whole. Our team takes time to analyse and report on on-page elements like meta tags, headers, content quality, keyword usage, and internal linking, assessing pages on an individual basis before identifying patterns or issues across multiple pages that may require attention.
Off-Page SEO Audit
Off-page elements can significantly influence your website’s performance and search engine ranking. In addition to focusing on the site itself, we’ll also dive into the off-site factors that may be impacting your brand’s visibility online, evaluating key off-page factors such as your site’s backlink profile, domain authority, and social signals.
Analytics and Reporting
Our analytics don’t end at the audit stage – and we continually monitor your site’s progress and provide regular data-driven insights and actionable recommendations to help uplevel your site’s profile online at every step of the way.
Content Audit
Content is a crucial but often overlooked aspect of SEO – so we take the time to review the quality, relevance, and performance of all existing content to determine how engaging it is and whether it aligns with priority keywords. We’ll also identify where content can be improved in terms of length, readability and keyword distribution.
Local SEO Audit
Great SEO begins with a strong geographical presence, so we assess local SEO factors such as your Google Profile listing, local citations, and reviews, even for national and multinational companies. For companies serving a smaller geographical area, we’ll highlight where Local SEO can be better used to enhance traffic and sales.
Our SEO Audit Process
Initial Consultation
Every SEO project starts with a detailed consultation to understand each client’s unique goals and current SEO status. We’ll use this to inform our approach and get to grips with what your brand is about and what you’re looking to achieve.
Comprehensive Analysis
Once we’ve completed the initial consultation stage, we’ll begin to implement our step-by-step approach to conducting a thorough SEO audit. From on-page assessments and site speed tests to content checks and technical evaluations, we’ll use a variety of tools and methodologies to complete a thorough analysis of your site’s current SEO.
Action Plan
Once we’ve thoroughly audited your site, we develop a customised action plan based on the audit findings. We combine our unique approach with insights gleaned from your site to create a unique strategy tailored to your site, industry, budget and business goals.
Reporting
It’s important to us that you understand our findings and have actionable insights you can implement where needed. So, we present our findings in a detailed report, highlighting areas of strength and improvement. Clarity is key here, so we won’t confuse you with technical jargon. We will run through all aspects of the report with you to ensure everything makes sense.
SEO Audit FAQs
Here we’ve shared some of the most common questions we receive about SEO audits. If you don’t see what you’re looking for here, please get in touch via our contact page and we’ll be happy to help.
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SEO audits are recommended for all sites periodically – so if it’s been a while since you’ve had a professional eye cast over your site’s SEO (or you’ve never had it assessed before), it’s a good idea to arrange an SEO audit. We also recommend audits if your current SEO is not performing as well as it once did, or changes have taken place on your site such as a significant drop in traffic or elevated bounce rate.
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Because of the huge number of elements to consider within the process, SEO audits typically take one to two weeks depending on the size and nature of your site. At Perpetual10, we’ve refined our process and can deliver preliminary reports in around 48 hours which detail the most important elements impacting rankings. This enables you to get clarity quickly and implement remedial action right away where required.
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Before we conduct an audit we’ll briefly run through your website and business with you, including covering various aspects such as keywords and terms you may want to rank for and what you’re looking to get out of the audit itself. We’ll also discuss your business with you to find to more about your specific goals and your target audience to help inform our audit. Once we have some basic info we’ll do the rest, evaluating what you’ve told us is important against how your site is currently performing.
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SEO audits generally take place before remedial SEO services are carried out, but we recommend continuous monitoring as this enables you to stay ahead of the curve and on top of any algorithm updates that could impact visibility over time. Generally, an SEO audit only needs to be conducted on an annual basis, but you may also want to enlist professional support if you notice significant changes or a noticeable drop in traffic within a short space of time.
We’re Here To Help.
If we sound like an agency you’d like to work with we’d love the opportunity to speak. All you have to do is decide how you’d like to contact us!